Welcome to builders — where John Busby interviews business leaders, changemakers and investors on scaling your business, navigating your career and building great brands. Guests include the co-inventor of Siri, the first business leader of Xbox, and first-time startup CEOs. At builders you'll get insights from others to apply to your own business or career. Subscribe today — for whatever business you're building. This is builders from business.com.
All content for builders from business.com is the property of business.com and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to builders — where John Busby interviews business leaders, changemakers and investors on scaling your business, navigating your career and building great brands. Guests include the co-inventor of Siri, the first business leader of Xbox, and first-time startup CEOs. At builders you'll get insights from others to apply to your own business or career. Subscribe today — for whatever business you're building. This is builders from business.com.
Discovering & Re-Engineering Your Brand with Barry Labov
builders from business.com
30 minutes
7 months ago
Discovering & Re-Engineering Your Brand with Barry Labov
Episode 88: Many brands and companies struggle with differentiation. Brand marketing expert Barry LaBov joins John to show us what true brand differentiation looks like. Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year and the founder of LaBov Marketing Communications and Training, a firm that’s helped brands like Audi, BMW, The Macallan, and dozens more figure out what makes them truly different — and how to turn that into serious business momentum. Learn how to re-engineer (not just re-brand) your brand from the best on today’s episode of builders.
Welcome to builders — where John Busby interviews business leaders, changemakers and investors on scaling your business, navigating your career and building great brands. Guests include the co-inventor of Siri, the first business leader of Xbox, and first-time startup CEOs. At builders you'll get insights from others to apply to your own business or career. Subscribe today — for whatever business you're building. This is builders from business.com.
