Welcome to builders — where John Busby interviews business leaders, changemakers and investors on scaling your business, navigating your career and building great brands. Guests include the co-inventor of Siri, the first business leader of Xbox, and first-time startup CEOs. At builders you'll get insights from others to apply to your own business or career. Subscribe today — for whatever business you're building. This is builders from business.com.
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Welcome to builders — where John Busby interviews business leaders, changemakers and investors on scaling your business, navigating your career and building great brands. Guests include the co-inventor of Siri, the first business leader of Xbox, and first-time startup CEOs. At builders you'll get insights from others to apply to your own business or career. Subscribe today — for whatever business you're building. This is builders from business.com.
Building a fitness brand and working with Jen Aniston! With Pvolve President Julie Cartwright
builders from business.com
26 minutes
4 months ago
Building a fitness brand and working with Jen Aniston! With Pvolve President Julie Cartwright
How do you build a wellness brand that’s personal, scalable—and clinically backed?In this episode of the builders podcast, Pvolve President Julie Cartwright joins John Busby to share how she helped transform a personal pain story into a global brand known for functional movement, patented equipment, and a hybrid membership model.Julie breaks down:
Why functional movement is disrupting fitness—and how it’s clinically proven
How to blend digital and physical channels into one customer journey
The challenges of scaling a franchise while building brand trust
How Pvolve partnered with Jennifer Aniston—and what that really means
Her advice for mid-career women wanting to step into executive roles
This conversation is a roadmap for founders, marketers, and leaders navigating growth in competitive categories. It’s candid, strategic, and packed with real-world lessons.🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 💼 Explore Pvolve: 👉 https://www.pvolve.com/ 👩💼 Connect with Julie Cartwright on LinkedIn: 👉 Julie Cartwright | LinkedIn 🔗 Resources Mentioned:
Tally Health
Hyperice Normatec
Chief (executive network for women)
📺 Watch more from the builders Podcast: / businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch
builders from business.com
Welcome to builders — where John Busby interviews business leaders, changemakers and investors on scaling your business, navigating your career and building great brands. Guests include the co-inventor of Siri, the first business leader of Xbox, and first-time startup CEOs. At builders you'll get insights from others to apply to your own business or career. Subscribe today — for whatever business you're building. This is builders from business.com.
