Innovation doesn’t always mean reinventing the wheel—sometimes it means borrowing brilliance from other industries. In this episode, I’m joined by Will Hall and Arjun Saluja, the Ivy League duo behind Booko, a new salon booking software that introduces dynamic pricing to help you maximise profits and fill your appointment book with ease.

We dive into how flexible pricing—like you see with airlines and Uber—can work in your salon without annoying your clients. Whether you're drowning in demand on Saturdays or desperate to fill Tuesday mornings, this episode is packed with game-changing insights.

We talk:

• How surge and discount pricing works in a service business
• Why your empty chair is costing you more than you think
• The psychology behind client pricing decisions
• How Booko protects your margins while increasing bookings
• What it really takes to shift salon owner mindsets about business

If you’ve been craving smarter ways to run your salon like the powerhouse it is—this is your episode.

Head to bookoapp.com for the details, email Will at will@bookoapp.com or connect to the Booko team on Instagram @bookoapp.