In this episode, I have the pleasure of chatting with Andrew Baxter, a highly experienced marketing expert and business leader. We dive into his extensive career, from his early days in marketing to leading some of Australia's most prominent agencies, and his transition into advisory roles where he now guides and mentors the next generation of business leaders. Andrew shares the story of his career, beginning with his formative experiences at Young & Rubicam, where he gained a deep understanding of the marketing landscape. He reflects on his leadership roles as Executive Chairman of Publicis Communications and CEO of Publicis Australia, as well asCEO of Ogilvy Australia, discussing the challenges of leading large agencies through the rapidly changing world of advertising. Andrew also offers insights into how he maintained a focus on creativity and client satisfaction amidst these challenges. Throughout our conversation, Andrew emphasises the importance of adaptability and innovation in staying competitive in a constantly evolving industry. He also shares his thoughts on mentorship, expressing how guiding others has become a fulfilling aspect of his professional life. "One piece of advice I'd give to anyone starting a business is to write down your plans. It’s easy to get caught up in the day-to-day, but having a clear, written plan keeps you focused on your goals and helps you stay on track," says Andrew. He explains how this simple practice has helped him and can be a powerful tool for anyone looking to build a successful business. Join me as we explore Andrew Baxter's remarkable journey, his leadership in top marketing agencies, and his current role in helping businesses navigate the complexities of the modern marketing environment. This episode is packed with practical advice for both seasoned professionals and those just starting in the marketing industry. 'Ageism in Advertising' Article Andrew Baxter's LinkedIn Andrew Baxter's Website The 24 Hour Business Plan Website