Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
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Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
In this episode, Steph Kelly shares her inspiring journey into the beauty industry and how she launched her own business during a lockdown. She discusses the importance of continuous learning, staying updated with the latest treatments, and building confidence by initially offering services to friends and family. Steph also emphasises personal branding, building trust, and providing a personalised experience to ensure client retention.
In This Episode, We Cover
The role of continuous learning and staying updated with new treatments
Creating engaging content, such as reels and behind-the-scenes videos
The importance of providing detailed information in social media posts
Investing in supportive and value-aligned brands
Personal branding and showcasing personality to build client trust
Strategies for managing social media, including scheduling posts and using Instagram insights
Utilising external tools and services for content creation and growth
Building strong relationships with clients and providing personalised experiences
Tips for encouraging client retention and retailing, such as rebooking and loyalty discounts
Useful Links
Follow Steph Kelly on Instagram: @beautyby_stephk
Book appointments and explore services: Steph’s Website
Beauty Growth Academy: @beauty_growth_academy
Build Your Dream Business
Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
