I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck. We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead. Here’s what I’ll walk you through: Why undercharging is so common—and so damaging What it’s actually costing you beyond money How to confidently raise your prices The steps to calculate what a product really costs you How to build in profit from the beginning and price based on value By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business. Want more support as you grow your bakery? Here's where you can find me: Instagram: @howtostartabakerywith jonica Facebook Group: How to Start a Bakery with Jonica Join the Membership: Build Your Bakery – Get coaching, community, and resources to help you build a profitable, joyful baking business Get Free Resources Here