Chip Huyen, author of AI Engineering and AI strategy expert from NVIDIA and Netflix, breaks down the technical basics of building successful AI products, covering pre-training, RAG, RLHF, and effective evaluation design. We tackle the growing AI "idea crisis" and the crucial gap between what builders think improves AI applications (like chasing the latest news) versus what actually works (like focusing on user feedback and data preparation). Chip offers essential, in-depth insights into system thinking, organizational structure shifts, and where real productivity gains are being found in the field of AI engineering.