We have some exciting news that just couldn't wait, so we're bringing you a special episode out of season. We're incredibly excited to introduce our partnership with Firehouse Agency, a full service marketing agency located in Dallas, Texas, to our listeners. In this special summer episode, we invited Steven Smith, CEO, and Tripp Westbrook, President & CCO, of Firehouse to chat about what they specialize in, how ZGM and Firehouse align on our visions for shaking up homebuilder marketing, ...
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We have some exciting news that just couldn't wait, so we're bringing you a special episode out of season. We're incredibly excited to introduce our partnership with Firehouse Agency, a full service marketing agency located in Dallas, Texas, to our listeners. In this special summer episode, we invited Steven Smith, CEO, and Tripp Westbrook, President & CCO, of Firehouse to chat about what they specialize in, how ZGM and Firehouse align on our visions for shaking up homebuilder marketing, ...
All about generational buying habits with Allison Watson from Leger | Build Up Episode #16
Build Up
45 minutes
2 years ago
All about generational buying habits with Allison Watson from Leger | Build Up Episode #16
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Build Up
We have some exciting news that just couldn't wait, so we're bringing you a special episode out of season. We're incredibly excited to introduce our partnership with Firehouse Agency, a full service marketing agency located in Dallas, Texas, to our listeners. In this special summer episode, we invited Steven Smith, CEO, and Tripp Westbrook, President & CCO, of Firehouse to chat about what they specialize in, how ZGM and Firehouse align on our visions for shaking up homebuilder marketing, ...
