Welcome to Week 9 of Build That Business!

(A Bonus episode with real-world stories - On Story Telling)

We Focus on:

🎙️ Becoming an Effective Public Speaker through Storytelling

In this episode, I describe the lecture session with Maryam Pasha during the Tutu African Leadership Institute program at Oxford University. We explored how storytelling can transform the way we speak in public. Whether you’re presenting to investors, addressing a large audience, or sharing your personal journey, the key to impact lies in the stories you tell.

We’ll dive into practical lessons such as:

1. Focusing on your audience, not yourself

2. Discovering why people listen in the first place

3. Understanding who your audience is and why they should care

4. Challenging the assumptions we hold about our listeners

5. Holding attention from start to finish

6. Getting people to truly pay attention

You’ll also learn powerful techniques on how to open a story, close it memorably, and explore different storytelling structures that keep audiences engaged.

If you want to sharpen your public speaking and master the art of storytelling, this lecture recount is for you.

This is unedited and exactly as the conversation went.

I pray you find some wisdom in this.

Outcome:

Recognise that everyone faces similar challenges when building a business.

We will answer questions like:

Can I build a business? 

What challenges will I face?

How do I face the challenges I encounter? 

What negative and positive things will people say about me?

How do I deal with it through my journey?

Which investors exist in your market?

How can you deal with rejection from investors

Activity Task:

List closely and make notes.

Personalise the lessons and plan how to navigate them

Reflect on it and plan what you will do in the future.

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