Bill Caswell and John Ackerman reminisce over their racing adventures from Rally Tennessee to the Nurburgring 24hr to Foutecross to the Monaco Grand Prix to the 24hrs of Lemons. The two discuss the best ways to see races, and how others sneak into sold-old races. They cover their first year entering the Baja Pig in the Baja 1000 and other important racing stuff like “How to destroy a BMW 750Il using a Dodge Neon.”
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Bill Caswell and John Ackerman reminisce over their racing adventures from Rally Tennessee to the Nurburgring 24hr to Foutecross to the Monaco Grand Prix to the 24hrs of Lemons. The two discuss the best ways to see races, and how others sneak into sold-old races. They cover their first year entering the Baja Pig in the Baja 1000 and other important racing stuff like “How to destroy a BMW 750Il using a Dodge Neon.”
Motorsport Marketing and Promotion: How To Take Control Of Your Branding
Build Race Party
1 hour 20 minutes
5 years ago
Motorsport Marketing and Promotion: How To Take Control Of Your Branding
Joe Beckham is a motorsport marketing gypsy and excels at branding and promotion. He runs Axcel sports which provides motorsport apparel and branding solutions to some of the top race teams in the United States. We sat down with Joe at The Performance Racing Industry Show to discuss what works in motorsport marketing, and more importantly, what doesn’t work. We talked about when is it time to improve your teams look? How small of an order can you place for apparel? What things should y...
Build Race Party
Bill Caswell and John Ackerman reminisce over their racing adventures from Rally Tennessee to the Nurburgring 24hr to Foutecross to the Monaco Grand Prix to the 24hrs of Lemons. The two discuss the best ways to see races, and how others sneak into sold-old races. They cover their first year entering the Baja Pig in the Baja 1000 and other important racing stuff like “How to destroy a BMW 750Il using a Dodge Neon.”
