Bill Caswell and John Ackerman reminisce over their racing adventures from Rally Tennessee to the Nurburgring 24hr to Foutecross to the Monaco Grand Prix to the 24hrs of Lemons. The two discuss the best ways to see races, and how others sneak into sold-old races. They cover their first year entering the Baja Pig in the Baja 1000 and other important racing stuff like “How to destroy a BMW 750Il using a Dodge Neon.”
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Bill Caswell and John Ackerman reminisce over their racing adventures from Rally Tennessee to the Nurburgring 24hr to Foutecross to the Monaco Grand Prix to the 24hrs of Lemons. The two discuss the best ways to see races, and how others sneak into sold-old races. They cover their first year entering the Baja Pig in the Baja 1000 and other important racing stuff like “How to destroy a BMW 750Il using a Dodge Neon.”
Bill Caswell discusses “Automotive Passion Brands” with Anders Green. What is a passion brand? How are they created? Do companies set out to be passionate, or do the buyers of their product create the passion for the brand? Or does the nature of an auto company and its activities in motorsport (for example) draw in a certain type of customer? Or does it simply reinforce how the customer already feels about the car company? Listen to find out!
Build Race Party
Bill Caswell and John Ackerman reminisce over their racing adventures from Rally Tennessee to the Nurburgring 24hr to Foutecross to the Monaco Grand Prix to the 24hrs of Lemons. The two discuss the best ways to see races, and how others sneak into sold-old races. They cover their first year entering the Baja Pig in the Baja 1000 and other important racing stuff like “How to destroy a BMW 750Il using a Dodge Neon.”
