I’m walking you through my signature branding CAKE Framework—a concept I’ve taught in group programs, discovery calls, and client sessions that immediately makes branding click for people.
Whether you’re a service provider, product-based biz, or mid-rebrand meltdown, this episode will help you understand:
Why visuals alone won’t build a brand that sells
What makes up your brand’s core (and why ignoring it costs you sales)
How to layer your brand strategy so it doesn’t collapse under pressure
The connection between flavor (aka messaging!) and money
Why beautiful design is the last step, not the first
This framework is at the center of every rebrand and web design project I take on. If something’s felt “off” in your brand and you can’t quite name it—this is the episode that’ll help you figure it out (and fix it).
Links & Resources:
COME SAY HI :
Instagram: @ayeshasantosdesign
