The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
Hosted on Acast. See acast.com/privacy for more information.
The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
Hosted on Acast. See acast.com/privacy for more information.
Danielle spoke with Mike Kirby, Founder of Find & Finance. Their focus is not on selling cars, but on guiding people through the various stages of buying a used vehicle and making it simple, safe and special.
KEY TAKEAWAYS
Mike takes us through every element of Find & Finance from the challenges of launching, the customer journey, recruitment, growth and scaling. At the centre of everything they do is - Simple, Safe, Special.
Find & Finance have an exciting year coming up in terms of growth but Mike explains they’ve had challenges along the way and he’s very open about how he faced them.
Danielle and Mike discuss what success looks like and how, as a business owner, you don’t always have time to step back and assess what success would be.
Mike finishes the episode by sharing advice for anyone who wants to start a business, has an idea and wants to build a brand.
BEST MOMENTS
‘There were a few key factors why I decided to start the business and what I identified quite early in my motor career was a few, I don't want to say negatives to the industry, but some challenges within the industry.’
‘We're trying to create a relationship with our clients. We're not selling the car to them, we're selling a service to help them to effectively find a car. Right from the first communication, we're trying to find out exactly what's important to the clients.’
‘If you don't have that clearly defined set of values and you don't have a clear direction with your value statement, when you start growing your business and you bring staff on, you bring people in that might not have lived and breathed these values before. They're highly likely not going to work within your business even if they have the experience that you're looking for.’
‘This year is very exciting for us from a recruitment perspective, growing the team and also some key accounts, and then the launch of our three key brands, ensuring that we stick to our core values.’
ABOUT THE GUEST - MIKE KIRBY
Mike Kirby is Owner & Director of Find & Finance Limited
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.
GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05
WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
This show was brought to you by: The Media Insiders
Hosted on Acast. See acast.com/privacy for more information.
