The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
Hosted on Acast. See acast.com/privacy for more information.
The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
Hosted on Acast. See acast.com/privacy for more information.
This episode is a recording of a live webinar Danielle did with Katie Brown, who is a social media marketing consultant. Katie helps small businesses, or SME's, refine and create a social media strategy that really speaks to their target market.
KEY TAKEAWAYS
Danielle and Katie discussed why brand consistency is important for building trust, why consistent branding on social media is really important, and how to translate branding onto social media effectively
Social media strategy and branding overlap. Often clients aren't really sure who they're trying to communicate with, what they're trying to say, how they want to come across. The starting point for branding and social media is to focus on this
If you want to actually make some progress and you want results and you want to know that what you're doing is actually moving you further towards your goal, then at some point you need to move away from reactive decision and become more strategic
BEST MOMENTS
‘I talk a lot about the social media funnel. You've got the top of the funnel which might be that first time that you see something or maybe I'll just give them a follow. Visibility, repetition, consistency is where we get to the middle of the funnel. You're building that relationship, you're building that trust which hopefully ends up with that person then reaching out or whatever it is you want them to do’
‘When I do strategy with clients we'll look at competitors and we'll look at who else is out there that's doing similar things. And the difference could be in price, the difference could be in terms of location and the difference could be in terms of efficiency or the quality of the product or how quickly they can turn things around. There's lots of different areas that you can look into to go or how are we different?’
‘It's about moving away from that idea of branding being a logo and a colour, and actually brand is more of a living, breathing thing. Your business, however many people are in, it doesn't matter if it's one or if it's 3000 it should still be this living, breathing thing that's made-up of human beings’
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.
GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05
WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
This show was brought to you by: The Media Insiders
Hosted on Acast. See acast.com/privacy for more information.
