The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
Hosted on Acast. See acast.com/privacy for more information.
The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
Hosted on Acast. See acast.com/privacy for more information.
Danielle spoke with Simon Dixon, co-founder of DixonBaxi, which is a global agency that's worked with clients like AC Milan, Warner brothers, Google and Samsung to name a few.
KEY TAKEAWAYS
Simon spoke about how and why he started DixonBaxi, what brand is and what is important to him as a business owner.
Danielle and Simon discussed DixonBaxi’s Essentials book, the practical thinking that drives them. How they run the company on principles and an ethos rather than technologies or what people say they should do and how diversity is so important for DixonBaxi.
How the business survived Covid was a big talking point and Simon’s view on remote working. People will still want to interact in some way, but there's now space for people to have time to themselves and privacy.
Simon and Danielle discussed how to take your first steps into the industry and the attitude you need to succeed. Simon feels there is tension between education and the industry, where education is teaching people great creativity, but also there is a perception that everybody should have everything and should have it easily.
BEST MOMENTS
‘People get a little caught up or confused between identity and the design aspect of branding and branding conceptually, in terms of what it means as a whole. Basic branding is people's relationship with the company, the benefits of the service or the product or the business's relationship with them’.
‘When we started the agency, we wanted to go back to something simpler, a bit more selfish and a bit more kind of refined how we wanted to create, because it was a kind of pivotal stage of our career and it obviously was something new, so we could build it in a different way’.
‘You have to literally invest in training people, because if they haven't had the ability to go to St Martin's and you have to train those basic skills to get them into the industry, you might have to get visas and bring them from different countries and help them get into the industry’.
‘The eternal thing is doing work that makes us excited. We'd rather be better than bigger, or we'd rather be the size that allows us to do the work we want, rather than it being about a certain size of company. So it's how it feels to make the work and make the work we want to’.
ABOUT THE HOST - DANIELLE CLARKE
Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.
GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05
WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4
CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/
SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke
This show was brought to you by: The Media Insiders
Hosted on Acast. See acast.com/privacy for more information.