How does it feel to sell your business to a multinational chain? Edin Basic did just that. Building his chain of restaurants up to 17 sites before selling it to Pizza Express. But when the deal was done, he didn’t go out celebrating, he was left with the feeling of “was that it?” For him the journey of building the business had been the real enjoyment of the whole process. He talks candidly about how he felt at every step of the way and afterwards. He shares the complexities of exiting as well as the importance of preparation and governance. Edin emphasizes the significance of understanding the market dynamics and being ready for unexpected changes that can influence your decision of when is best to make the deal. Now helping other business owners with their own growth and exit strategies there is a lot to learn from Edin.   "It's all about the journey rather than the destination." – Edin Basic   Timestamps  01:05 - An introduction to Edin 03:06 - Scaling to exit position 07:28 - Getting clear about what you want 13:25 - How did the exit with Pizza Express happen? 18:36 - Knowing the right time to exit 22:25 - How Edin felt after selling 25:55 - Did the deal change before the end? 32:03 - The emotional side of selling a business 37:04 - Working after the exit   Connect with Edin Basic:   LinkedIn - https://www.linkedin.com/in/edinbasic-help-food-and-beverage-founders-grow-and-exit-their-business/ We Amplify - https://we-amplify.co/   Connect With Julie Wilkinson   LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/ Tik Tok – https://www.tiktok.com/@wasolutions YouTube - https://www.youtube.com/channel/UCUvq6gfNoP_4dfIJulL6C6A Facebook - https://www.facebook.com/wilkinsonaccountingsolutions Website - https://wilkinsonaccountingsolutions.co.uk/   Before you go, don’t forget to leave a comment and review if you got something out of this episode!