Capture, Don’t Create: Social Media That Shows Your True Culture with Corey Perlman

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Build a Vibrant Culture Podcast

Nicole Greer

238 episodes

6 days ago

💥 Ignite your company culture with the Build a Vibrant Culture podcast! We bring together incredible leaders, trailblazing entrepreneurs, and expert visionaries to share the secrets to their success, explore real-world challenges, and reveal what it truly takes to lead with energy, passion, and purpose as a 🌟VIBRANT🌟 Leader. 🎧 Tune in every week as Nicole Greer dives deep with a new inspiring guest, delivering fresh insights and actionable wisdom to elevate your leadership game! 💥 Subscribe now and leave a review to help drive the future of creating vibrant workplaces! 💥 Need a speaker, trainer, or coach? Visit our website today: www.vibrantculture.com 💥 Follow us on LinkedIn: https://www.linkedin.com/in/build-a-vibrant-culture-nicole-greer/ 💥 Want to be a guest on the show? Email Nicole@vibrantculture.com

All content for Build a Vibrant Culture Podcast is the property of Nicole Greer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

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Capture, Don’t Create: Social Media That Shows Your True Culture with Corey Perlman

Build a Vibrant Culture Podcast

36 minutes

1 month ago

Capture, Don’t Create: Social Media That Shows Your True Culture with Corey Perlman

Are you capturing the real heart of your culture—or hiding behind polished posts? This week, Nicole Greer sits down with Corey Perlman, bestselling author of Authentically Social and founder of Impact Social Media. Together they explore how leaders, HR pros, and entrepreneurs can use social media to showcase the humans behind the brand, attract top talent, and authentically engage customers.

Corey shares his proven framework—five practical principles to help you stop chasing algorithms and start building community. From his “capture instead of create” mantra to his reminder that “the algorithms favor the bold,” you’ll learn how to humanize your brand, build belonging, and make your culture visible to the world.

Nicole and Corey swap vibrant stories—from bandanas and drum circles to hinge videos that went viral—and prove that authenticity, humor, and humanity are your greatest marketing tools.

Vibrant Highlights:

[00:04:00] Authentically Human: Corey explains how showcasing the “faces, voices, and stories that breathe life into your brand” builds community and culture.

[00:08:20] The Shiny Penny Syndrome: Focus your energy—don’t chase every new platform; master the one where your audience lives.

[00:25:00] Talk About Baristas, Not Coffee: Humanize your brand by spotlighting your people, not just your products.

[00:29:40] More Funny, More Money: Why humor and lighthearted content can make your culture magnetic.

[00:32:30] Be Down with OPP (Other People’s Posts): Engage, comment, and share—because every digital high-five fuels your culture and reach.

Connect with Corey:
Corey's book: https://a.co/d/9uKfmhBCorey's speaking website: https://coreyperlman.com/
Corey's business website: https://impactsocialmedia.com/

LinkedIn (personal): https://www.linkedin.com/in/coreyperlman/
LinkedIn (business): https://www.linkedin.com/company/impactsocialmedia/
FB: https://www.facebook.com/coreyperlman

IG: https://www.instagram.com/coreyperlmanspeaks/

X: https://www.X.com/CoreyPerlman

Listen at vibrantculture.com/podcast or wherever you listen to podcasts!
Learn more about Nicole Greer, The Vibrant Coach, at vibrantculture.com.