How do you define your niche as a creator? Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches.
In this episode, host Kirsti Lang dives into the evolution of Gigi’s journey from a high school photographer to a powerhouse creator with a thriving online presence — and business.
Gigi has a unique approach to creator niches: treating her brand like a “solar system,” with her core identity at the center and various passions orbiting around it.
Hear how she blended chronic illness activism, lifestyle content, and her personal brand to build a loyal audience— and how you can find (and grow) your own niche without boxing yourself in.
Listen in for tips on:
Whether you’re a budding creator or a brand looking to make waves, Gigi’s insights are here to guide you on crafting a presence that’s flexible, focused, and impactful.
Join us for a fun, insightful conversation on how to navigate — and thrive — in the ever-evolving creator economy.
✨ Gigi on Instagram: instagram.com/itsgigirobinson
✨ Gigi on TikTok: tiktok.com/@itsgigirobinson
✨ Gigi on LinkedIn: linkedin.com/in/gigirobinson
