Can you really grow a meaningful following without a social strategy? Brandon Green did — by showing up consistently, staying authentic, and embracing his “no-plan” plan.
In this episode of Buffer Chat: The Podcast, Kirsti talks to Brandon Green — Buffer Product Manager by day, musician by night — about how he built a community of musicians on Threads (and sold over $1,500 worth of music in the process).
🎧 What you’ll learn:
→ How Brandon grew from 0 to 2,000+ engaged followers on Threads
→ Why consistency (not strategy) was the key to audience growth
→ The creative power of showing up without overthinking it→ How he applies product thinking to independent music marketing
→ Why Threads felt like home when other platforms didn’t
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🔗 Links + Resources:
🎶 Listen to Brandon’s music (Kid Lightbulbs) on Bandcamp →
🎶 Listen on Spotify → 🧵 Follow Brandon on Threads →
📚 Read: How Posting Consistently Impacts Engagement →
🛠️ Learn more about Buffer’s Streaks + Goals tools →
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