#47: Lia Haberman on Successful Influencer + Brand Partnerships

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#BTSPodcast

Lynae Cook

58 episodes

3 days ago

On #BTSPodcast, Lynae Cook explores the "behind the scenes" of people's work. She interviews artists, CEOs, specialists, and activists about the work they do, how they do it, lessons learned, failure, wellness, and their hopes for the future. Lynae is a musician with a background in marketing, sociology, and photojournalism. BTS was started to humanize workforces, educate consumers, and inspire career options. Follow Lynae @lynaecook Follow #BTSPodcast: @BTSthePodcast Music is by Benjamin Bethurum: soundcloud.com/bethurum

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#47: Lia Haberman on Successful Influencer + Brand Partnerships

#BTSPodcast

1 hour 25 minutes 49 seconds

4 years ago

#47: Lia Haberman on Successful Influencer + Brand Partnerships

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & Beachbody. In her class she teaches influencers how to best monetize their work, work with brands, and how to advocate for themselves. In her consulting work, she teaches brands how to work with influencers. We talk about about she's reading (links below) & her approach to successful influencer x brand partnerships.

Lia's reading list:

The Lean Startup: https://bookshop.org/a/9735/9780307887894

Follow Lia:

https://twitter.com/liahaberman

https://www.linkedin.com/in/liahaberman/

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Music on #BTSPodcast is by Ben Bethurum: soundcloud.com/bethurum