In this conversation, Ines Johnson discusses her experience as a romance writer and the changes she has observed in the genre. She talks about her journey as an indie author and the challenges she faced in traditional publishing. Ines also shares her insights on the evolving preferences of readers, particularly the TikTok generation, and how she incorporates micro tropes into her books. She emphasizes the importance of understanding the market and finding the intersection between what she wants to write and what readers want. Ines also discusses her approach to planning and marketing her extensive backlist of books. In this conversation, Ines and Nancy discuss various strategies and techniques for successful book marketing and writing. They cover topics such as using affiliate links, pricing strategies for Kindle Unlimited, writing processes, and the importance of testing relationships in romance novels. Ines shares her approach to writing, including using note cards and Scrivener, and emphasizes the need for a strong structure and showing characters falling in love. They also discuss the significance of the third act break-up in romance novels and the importance of mindset and goal-setting in maintaining a positive attitude.