Humans are communal creatures and our desire to fit in and feel understood is why our species exists today. But how does this evolutionary urge impact our modern-day social interactions? In this episode we take a deep dive behind the sociology of microtrends and the roles of social media, capitalism, and marketing in their creation.
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Contact Us: bspodcast79@gmail.com
Music: William Pleasant
Design: Matheus Lago
Required Reading:
The Psychology Behind the Rises and Falls of Trends
The Psychology Of Trends: Why We Love, Adopt, and Leave Them
Social Proof | The Psychology Behind Why We Follow Others
Do you have ‘eyebrow blindness’? Here’s what’s behind the trend | National GeographicPure Novelty Spurs The Brain
Why We Fall for Social Media Trends | Psychology Today
Consumption in the Great Recession
The Persuasive Power of Social Media Influencers in Brand Credibility and Purchase Intention
The Excessive Nature of Overconsumption in American Culture
People Perceive Parasocial Relationships to be Effective at Fulfilling Emotional Needs