Welcome to the Brydge Club podcast! I’m your host, Ruffin, and today I’m thrilled to be joined by Alex Taylor, Co-Founder and Co-CEO of Perelel, the first OB-GYN-founded vitamin brand for women offering tailored nutrition for each stage of the hormonal journey. Since its inception, Perelel has made an impressive mark, selling over 48 million capsules in the last year and raising $12 million from investors like Willow Growth. Alex, named a Forbes 30 under 30, has a career built with companies like Vogue, L’Oreal, and Google, and is passionate about creating brands that make a meaningful difference.
In this episode, Alex dives into her journey from working with major brands to co-founding Perelel and why they focused on prenatal vitamins. She discusses the complexities of the vitamin industry, including regulation, the importance of transparency, and how Perelel sets itself apart with doctor-led formulations. Alex also shares insights into Perelel's early marketing strategy, their growth despite minimal resources, and key lessons learned in fundraising.
I hope you enjoy!
More on Alex Taylor:
LinkedIn: https://www.linkedin.com/in/alex-taylor-18b19b12/
Instagram: https://www.instagram.com/its_alextaylor/?hl=en
Website: https://perelelhealth.com/
More on Host Ruffin Mitchener:
About Brydge Club:
Brydge Club, hosted by Ruffin Mitchener, aims to bridge the $1.7 trillion financing gap for female founders. Every Wednesday, the show features in-depth interviews with industry leaders and innovators, educating and empowering women in venture capital and entrepreneurship. Through insightful discussions, Brydge Club seeks to inspire listeners to break barriers and achieve success in the business world.