Welcome to the Brydge Club podcast! I'm your host, Ruffin, and today I'm thrilled to be joined by Allison Hogan, Co-Founder and CPO of DeskSides. DeskSides is a platform connecting brands with journalists at a fraction of traditional PR costs, helping smaller brands get their stories told while journalists are compensated fairly. Before co-founding DeskSides, Allison worked in both PR agencies and in-house for brands, where she gained extensive PR experience. Fun fact: on her first day as an intern, she landed Reese Witherspoon as a contact!
In this episode, we dive into Allison’s PR journey, discussing her experiences on both the brand and agency side. She shares tips for early-stage founders on securing PR and building strong media strategies, whether for luxury brands or emerging startups. We also explore the challenges Allison saw in traditional PR models and how they led her to launch DeskSides, along with a few success stories from the platform.
I hope you enjoy!
More on Allison Hogan & DeskSides:
https://www.linkedin.com/in/allisonchogan/
https://www.instagram.com/desksides/
More on Host Ruffin Mitchener:
About Brydge Club:
Brydge Club, hosted by Ruffin Mitchener, aims to bridge the $1.7 trillion financing gap for female founders. Every Wednesday, the show features in-depth interviews with industry leaders and innovators, educating and empowering women in venture capital and entrepreneurship. Through insightful discussions, Brydge Club seeks to inspire listeners to break barriers and achieve success in the business world.