Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
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Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
The Choice Shop: Richard Shotton on the psychology of eCommerce decisions
Browse Basket Buy
57 minutes
4 months ago
The Choice Shop: Richard Shotton on the psychology of eCommerce decisions
In this episode of Browse Basket Buy, Dan spoke with behavioral science expert Richard Shotton about the psychological principles that drive purchasing decisions. Richard, author of “The Choice Factory” and “The Illusion of Choice,” shared key insights that can help retailers. What you’ll learn Practical tactics you can implement The paradox of choice When customers […]
Browse Basket Buy
Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
