Meet Amaan, the 21 year old visionary behind the disruptive jewellery brand Basliq. He recently launched an official collection at Bloomingdale’s for Wicked The Movie—a collaboration that stemmed from a chance encounter with Cynthia Erivo (the actress who plays Elphaba in the film) at the Loewe store on Bond Street, leading to an unexpected friendship. Amaan shares with us how he’s built his brand through raw authenticity, being in the right place at the right time and maintaining genuine relationships, with icons like Bella and Gigi Hadid, Beyoncé, Maya Jama, and Doja Cat championing his designs, as well as being one of the first South Asian designers and the youngest designer in history to style for the Met Gala. We also dive into his mixed Pakistani-Indian heritage, growing up in Manchester and now calling Dubai his home. At this point in his life, Amaan has already understood what many spend their twenties (and beyond) figuring out—his purpose: to create a brand that every cool girl you can think of is wearing.

Episode chapters:

(0:00) - Introduction 

(2:51) - How Bella Hadid wore his jewellery

(6:43) - Authenticity in the industry

(8:37) - Growing up half Pakistani half Indian

(11:09) - Creative process

(13:41) - Jewellery production process

(15:25) - Getting to work with Doja Cat

(18:05) - There is no break in fashion

(24:45) - Global representation in the fashion industry

(28:03) - Key takeaways from running a global jewellery business

(29:25) - Pay young designers fairly

(34:32) - If Miuccia Prada isn’t on your moodboard, you’re doing something wrong

(37:35) - What does Amaan have strong game in?

Explore Amaan's designs at Basliq on: Website: https://www.basliq.com/ Instagram: https://www.instagram.com/basliq_/

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