Part 3 of 3 - Woody Waters

This is the final chapter — an unfiltered, eye-opening conversation with Woody Waters, co-founder of Reference-Based Pricing and Imagine360

In this finale, Woody and Ray pull no punches. They uncover why real healthcare reform will never come from Washington — and why business leaders must take control of their plans, their costs, and their people’s wellbeing.

Woody reveals why Imagine360 had to bring every solution under one roof — handling balance bills, claims, and member advocacy in-house to deliver the service excellence employers and employees deserve. You can’t rely on the same system that broke healthcare to fix it.

He also shares a shocking discovery: after hiring a consultancy to survey brokers and producers, over 70% claimed to be experts in Reference-Based Pricing — but only three could accurately explain how it works. The takeaway? The market is flooded with noise, and true expertise is rare.

In this episode:

- Why healthcare reform starts with leadership, not legislation

- How Imagine360 solves every issue under one roof — and why that matters

- The shocking truth about “RBP experts” who don’t understand the model

- Why owning a TPA became mission-critical for lasting change

- How empathy, transparency, and courage drive real reform

🎙 Hosted by Ray Kober

💬 Featuring Woody Waters, Founder of Reference-Based Pricing & CEO of Imagine360 (https://www.imagine360.com)

👉 Watch the full Broken Healthcare trilogy here: https://www.youtube.com/@BrokenHealthcarePodcast

#BrokenHealthcare #WoodyWaters #Imagine360 #HealthcareReform #Leadership #RBP #HealthcareCosts #BusinessChange #PodcastSeries

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