Part 2 of 3 – Woody Waters

In this powerful second installment of Broken Healthcare, host Ray Kober continues his deep, unfiltered conversation with Woody Waters, the founder of Reference-Based Pricing and a pioneer determined to expose what’s really happening inside America’s healthcare system.

Woody pulls no punches as he reveals how corruption, greed, and broken incentives have turned healthcare into a profit machine — one that’s stacked against patients, families, and even well-intentioned brokers.

In this episode:

- The brutal truth about how big insurers, PBMs, and politicians keep costs sky-high

- Why companies like Coca-Cola and Delta could change everything — but won’t

- How business leaders can fix what the government can’t

- The shocking story of how one mother’s fight against hospital overbilling changed everything

- And the unsung heroes behind Woody’s mission: military spouses, teachers, and social workers — empathetic people who left everything behind to help patients fight back against an unfair system

“You can’t teach empathy,” Woody says. “That’s why we hire people who already care — military spouses, former teachers, social workers — people who understand what it means to serve.”

This is the human side of healthcare reform — the real people behind the fight to take back control from corporate greed.

👉 Don’t miss Part 3 — coming next week — as we uncover what it will really take to rebuild the system from the ground up.

🎧 Catch Up:

🔹 Part 1 – The Origin of Reference-Based Pricing → https://youtu.be/dcmFlDerEnA

🔹 Subscribe & hit the bell so you don’t miss the finale.

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