If you think the mere presence of AI determines organizational success, think again. It’s when organizations use AI to support value creation that success really takes a seat at the table. In this episode of Bringing Data and AI to Life, our host Amy Horowitz, VP of the Data Governance and Data Integration Solution Sales team for Informatica, welcomes the ‘Dean of Big Data’, Bill Schmarzo to the show, to unpack key strategies to transform data and AI initiatives into tangible business value. Backed by his pioneering Value Engineering Methodology, Bill reveals why successful AI adoption starts with understanding your organization's value creation process - not the technology. This conversation serves as a much-needed reminder that understanding the problem at hand is just as important (if not more) as looking for solutions.