As it stands today, the average social media user is privy to anywhere between 4000 to 10,000 ads a day. So, how much of this churn is down to Data and AI and how efficiently do businesses bridge the gap between ad tech and customer value? In this episode of Bringing Data and AI to Life, our host Nick Dobbins, Worldwide VP and Field CTO at Informatica, welcomes Praveen Gujar, Director of Product at LinkedIn, to explore the evolution of ad tech platforms, real-time data scaling, and the delicate balance between personalization and privacy. Whether you're leading marketing technology initiatives or building data infrastructure for advertising platforms, this conversation delivers practical insights on leveraging AI for hyper-personalization while maintaining user trust. Tune in to discover how successful ad tech platforms are simplifying complex data architectures to deliver real-time, personalized experiences at scale.