Join Brigham Dickinson, the powerhouse behind Power Selling Pros, as he shares insights on how to transform customer service in the home service industry. Discover how his passion for Spartan Races ties into his philosophy of helping business owners enhance their customer interactions and boost sales. Brigham discusses the importance of well-trained Customer Service Representatives (CSRs) and technicians, emphasizing the need for creating 'wow' experiences for customers. Learn about the unique training programs at Power Selling Pros that guarantee an 85% closing ratio, ensuring that contractors are the preferred choice for homeowners. Dive into real-world examples and strategies to overcome common challenges faced by service professionals. From handling difficult calls to fostering relationships with customers, Brigham reveals how soft skills can make a significant impact on service revenue. Explore the role of AI in the customer service landscape and why human connection remains crucial. Whether you're a small business owner or part of a large organization, this episode offers valuable lessons on elevating your customer experience and standing out in a competitive market.