Writing the Stories Only You Can Tell with Camille Tuutti

In this episode of Brilliantly Wrong, journalist-turned-ghostwriter, Camille Tuutti, joins Alex Stonehouse for a wide-ranging conversation on writing with purpose, honoring your unique voice, and navigating between personal expression and commercial storytelling.

Camille shares how she knew she wanted to be a writer from the age of five, how growing up as a Finnish girl in Sweden shaped her creative worldview, and why she’s now helping tech leaders tell better stories—often from the shadows.

We also dig into:

• Why exceptional writing sometimes isn’t what companies want (and what to do about it)

• The difference between writing with soul and writing for SEO

• How Camille approaches ghostwriting for founders, executives, and brands

• The rise of AI slop and what it means for quality content

• Her upcoming novel that blends Southern Gothic with Nordic Noir

Whether you’re a founder, marketer, writer, or just someone trying to share more honestly, give this one a listen.

You can learn more about Camille at: https://tuuttifrutti.com/