"Just because you're not a trillion-dollar company doesn't mean you don't have a great story to tell."

After more than a decade in the PR trenches at Microsoft, Facebook, and Google, Pete Voss walked away from Big Tech to start his own PR firm and hasn’t looked back.

In this episode of Brilliantly Wrong, Pete shares why he left the corporate world to help startups in AI and cybersecurity tell their stories, how he landed his first clients, and what founders consistently misunderstand about PR. We explore the difference between earned media and advertising, why a press release isn’t a strategy, and how Pete built a thriving solo business in one of the fastest-moving spaces in tech.

Give this one a listen to learn what it takes to go freelance, or how to actually get your company noticed by journalists.