How to Write Like a Content Chameleon with Kerri Linsenbigler, Managing Editor at Rightlever

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Brilliantly Wrong: Marketing. Creativity. Startups.

Alex Stonehouse

36 episodes

1 week ago

A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

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How to Write Like a Content Chameleon with Kerri Linsenbigler, Managing Editor at Rightlever

Brilliantly Wrong: Marketing. Creativity. Startups.

41 minutes 9 seconds

1 month ago

How to Write Like a Content Chameleon with Kerri Linsenbigler, Managing Editor at Rightlever

What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.

We talk about:

How to balance your personal voice with brand voice.
Why embracing variety across channels makes you a stronger writer.
What B2B brands still get wrong about content and messaging.
The role of community-driven content in making customers feel a sense of belonging.
Kerri’s creative side project, Kerri On Travel, and why passion projects matter.

If you’ve ever wrestled with finding your voice as a marketer, or wondered how to create content that’s clear, human, and memorable, Kerri offers great advice that you can act on immediately.