What if loyalty programs weren’t about points, but about people?
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why co-creation is the next frontier in brand loyalty.
They dive into Regan’s transition from public policy to tech entrepreneurship, the moment she and her co-founder, Sarah Ganzenmuller, realized they could replace loyalty programs altogether, and why behavior change is more powerful than any discount code.
If you’ve ever felt uninspired by the way brands "reward" loyalty, this conversation will change your perspective.
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