When your business model relies on cameras inside people’s homes, trust isn’t optional — it’s everything. In this episode of Brilliant Commerce, Bryan speaks with Logan Dunn, Head of E-commerce at Wyze, about how the smart home disruptor is evolving beyond their initial ”too good to be true” pricing strategy. After slashing camera prices from $200 to $20 and sparking a price war, Wyze now focuses on security and customer data management as competitive advantages in what Logan calls a ”blood ocean” market. Logan explains how they’re implementing end-to-end encryption, two-factor authentication, and rigorous security protocols after learning hard lessons about customer trust. He offers a candid look at the challenges of managing a petabyte of customer data, the implementation of AI productivity tools like Glean, and why maintaining a single source of data truth is critical for any brand’s success, especially when preparing for an AI-driven future. The conversation explores the bifurcation of future commerce between AI automation for commodities and authentic social experiences for discovery, with Logan predicting significant growth in social commerce despite current hurdles in the US market. For marketers and e-commerce leaders, this episode provides valuable insights on balancing operational efficiency with authentic brand storytelling in an increasingly complex digital landscape. Topics Discussed: - How Wyze transformed the industry by selling $200-equivalent cameras for $20, and why this ”too good to be true” approach became a core company value. - Wyze’s strategic shift to differentiate through enhanced security features like end-to-end encryption after competitors caught up to their pricing model. - Implementing security teams, penetration testing, bug bounty programs, and transparent communication to address the unique trust requirements of processing home video content. - The practical challenges of organizing massive data volumes and making them accessible through AI productivity tools like Glean. - How tools that connect disparate data sources through conversational interfaces are becoming a fundamental component of modern technology stacks. - Why Logan believes commerce will split between AI-handled commodity purchases and immersive brand discovery experiences through social platforms. - Why social commerce will continue expanding despite current limitations in US payment systems and concerns about AI-generated content authenticity. - How e-commerce platforms like Shopify can inadvertently expose customer data through third-party app integrations without proper security protocols. - Why investing early in centralized customer data management prevents costly identity resolution problems and enables AI implementation. Determining when to develop proprietary solutions versus leveraging third-party tools, with security considerations as a primary factor.