Katrina Collier is a social recruiting trainer, speaker, and founder of The Searchologist. She teaches companies how to get candidates' attention and the benefits that follow - like increased engagement. It got us wondering: what if we apply some of the same principles for engaging employees we already have? In this episode, we discuss how recruitment and retention has become one and the importance of adopting social collaborative skills to encourage authentic, diverse interaction within an organization toward creating a culture that helps employees feel like they belong. You can follow Katrina on Twitter @KatrinaMCollier and check out her website: www.thesearchologist.com