Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from building ambassador programs to leveraging the power of TikTok. Get ready for a deep dive into the world of e-commerce innovation and strategic marketing alliances.

In today's episode you'll learn:

• Discovering insights into market gaps, inspired by a quest for sustainable bedding.
• Exploring the journey of product development, fabric selection, and the choice of antibacterial eucalyptus for eco-friendly bedding.
• Unveiling TikTok's marketing potential, focusing on educational content and exposing the cruelty in traditional silk production.
• Building authentic ambassador programs by collaborating with individuals genuinely passionate about the product.
• Implementing a unique PR strategy, involving thoughtfully curated packages sent to publications to showcase a compelling story.
• Embracing the importance of values over follower count when selecting influencers and aligning with creators who resonate with the brand.
• Achieving content balance on TikTok, emphasising a diverse strategy and community building over a singular focus on virality.
• Understanding the virtue of patience in business, urging entrepreneurs to focus on personal progress instead of making comparisons.
• Adopting daily productivity hacks, focusing on three key tasks to avoid overwhelm and ensure completion.
• Utilising a game-changing productivity hack using

Links from the show:

• Bright Red Marketing Episode 55
• Touché's Website, Instagram, and Facebook Page
• In podcast mentions: Guerilla Marketing by Jay Conrad Levinson and Boomerang for Gmail 
• Receive 15% off Touché with code: brightred15

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