Welcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce to new heights with her profound commitment to ethical and eco-conscious practices. In this episode, we delve into the fascinating journey of Underwear for Humanity, Kelly shares her experiences, challenges, and triumphs, offering key takeaways for e-commerce entrepreneurs. 

In today's episode you'll learn:

• The importance of approaching business with a thoughtful and deliberate mindset, avoiding rushed decisions.
• Why sustainability should be a top priority for your brand and how to prioritise it even if it means facing delays.
• The journey towards B Corp certification and the benefits of working with a consultant in this process.
• Strategies for educating your customers about sustainable practices and managing their expectations, fostering a cultural shift.
• How to implement recycling initiatives and the impact of repurposing old underwear and bras.
• Incorporating socially regenerative business practices, from working with underrepresented suppliers to ethical manufacturing and fair wages.
• The concept of one-for-one donations and how it leads to continuous charitable contributions.
• The idea of living in "flow" in business, embracing possibilities, and avoiding excessive control.
• Embedding sustainability in various aspects of your business, including sourcing, supplier relationships, office practices, and charitable initiatives.

Show Notes:

• Book Your Free Strategy Session!
• Bright Red Marketing Episode 49
• Underwear for Humanity Website, Facebook, and Instagram 

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