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Briefly
toucan
9 episodes
9 months ago
Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.

Hosted on Acast. See acast.com/privacy for more information.

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Design
Arts,
Business,
Careers,
Marketing
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All content for Briefly is the property of toucan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Design
Arts,
Business,
Careers,
Marketing
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Perryn Olson on Rebrands, Strategic Differentiation and more
Briefly
33 minutes 5 seconds
6 years ago
Perryn Olson on Rebrands, Strategic Differentiation and more

Perryn Olson is a sought after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide.


He is a certified marketer with SMPS (Society of Marketing Professional Services), past president of SMPS Southeast Louisiana, and past co-chair of SMPS SRC 2015. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing. 


Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and named one of Gambit's Forty Under 40 in 2010. He enjoys the outdoors, sports, and animals, in fact, he spent 5 years volunteering with the Audubon Zoo as an advanced animal handler and educator. Perryn lives outside of New Orleans with his wife, two daughters, and a husky. 



Hosted on Acast. See acast.com/privacy for more information.

Briefly
Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.

Hosted on Acast. See acast.com/privacy for more information.