"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"
That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.
In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!
Tune in to find out about:
✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need
✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration
✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide
✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech money
Watch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.
Chapters
00:00 Intro
02:00 Introduction and Backgrounds
05:05 Understanding TestFit's Current Operations
08:06 Product Typologies and Market Focus
10:48 Category Creation and Market Education
14:00 Overcoming Resistance to Change
15:58 Real Estate Execution Plan Explained
18:47 Pricing Models and Value Proposition
21:58 Feasibility Studies and Zoning Considerations
25:51 Evaluating New Markets for Expansion
27:58 Go-to-Market Strategies and Pods
31:56 Key Performance Indicators for Pods
34:51 Navigating KPIs and Roadmaps
37:41 The Role of AI in TestFit
40:57 Building with Empathy: The Builder Mentality
41:32 Understanding Go-to-Market Strategies
44:42 Engaging with Municipalities and Permitting Challenges
50:46 Innovating the Real Estate Workflow
58:41 Debating BIM and the Future of Construction Tech
01:02:38 Myths in Selling and Building Tech for AEC
