The New Founder Brand -- Becoming a Transparent and Authentic Content Creator

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Brick by Brick

Brad Redding, Nate Winkler

15 episodes

3 months ago

Welcome to Brick by Brick, hosted by serial entrepreneurs Brad Redding and Nate Winkler. On this podcast you'll learn lessons from the trenches that have led to multiple exits from SaaS to Supplements, and the tools to help you build, invest in, and exit your own business.

All content for Brick by Brick is the property of Brad Redding, Nate Winkler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Investing

The New Founder Brand -- Becoming a Transparent and Authentic Content Creator

Brick by Brick

34 minutes

1 year ago

The New Founder Brand -- Becoming a Transparent and Authentic Content Creator

Dive into the essentials of content creation and audience building. We explore the importance of starting simple and staying consistent, focusing on authenticity, and the power of documenting daily activities. Discover why it's not about the polish, but the value and entertainment you provide. Hear insights on the significance of transparency and personal stories, like overcoming anxiety when posting on LinkedIn. This episode is all about providing value, connecting personally with your audience, and diversifying your content to resonate with more people.

Timestamps:

(00:00) Evolving brand image, founder-led content initiatives.
(04:33) Start niche, then diversify as audience broadens.
(08:37) Algorithm now favors engaging, entertaining content variety.
(12:17) Advice on relatable marketing and authenticity.
(16:42) Create broad content to draw in audience.
(21:08) Entertaining content with subtle product placement strategy.
(32:31) Publish content for others' benefit, not self-promotion.

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram