Equity vs Cash for Influencer Growth + CEO's Real Job in Recruiting, Hiring, and Culture

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Brick by Brick

Brad Redding, Nate Winkler

15 episodes

3 months ago

Welcome to Brick by Brick, hosted by serial entrepreneurs Brad Redding and Nate Winkler. On this podcast you'll learn lessons from the trenches that have led to multiple exits from SaaS to Supplements, and the tools to help you build, invest in, and exit your own business.

All content for Brick by Brick is the property of Brad Redding, Nate Winkler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Investing

Equity vs Cash for Influencer Growth + CEO's Real Job in Recruiting, Hiring, and Culture

Brick by Brick

38 minutes

1 year ago

Equity vs Cash for Influencer Growth + CEO's Real Job in Recruiting, Hiring, and Culture

In this episode, we dive deep into the hiring process and emphasizing the importance of structured onboarding to turn new hires from zero to hero in just 30 days. We also cover performance reviews, creating feedback-friendly environments, and energy audits to maintain team satisfaction. Plus, a hot debate on whether influencers should be paid in cash or equity for maximum impact.

Timestamps:

(00:00) Thoughts against influencer equity due to psychology reasons.
(03:50) Influencer involvement in business and future considerations.
(12:44) As a CEO, focus on vision, people, culture.
(15:50) Evaluate experience and adaptability in hiring process.
(17:27) Custom video interview efficiently filters job candidates.
(21:18) Paid tests to filter out applicants
(23:59) Vidyard founder's 4-box framework for performance reviews.
(36:10) Company values: "keep it real" and speak up.
(36:55) Regular energy audits important for employee retention.

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram