Customer Led Growth Strategies + How To Act on Internal Scorecards + Strategic Hiring Strategies

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Brick by Brick

Brad Redding, Nate Winkler

15 episodes

3 months ago

Welcome to Brick by Brick, hosted by serial entrepreneurs Brad Redding and Nate Winkler. On this podcast you'll learn lessons from the trenches that have led to multiple exits from SaaS to Supplements, and the tools to help you build, invest in, and exit your own business.

All content for Brick by Brick is the property of Brad Redding, Nate Winkler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Investing

Customer Led Growth Strategies + How To Act on Internal Scorecards + Strategic Hiring Strategies

Brick by Brick

46 minutes

1 year ago

Customer Led Growth Strategies + How To Act on Internal Scorecards + Strategic Hiring Strategies

Today's episode focuses on how to drive growth in your business through operational efficiency, existing customers, and a strong partner program. This includes the strategic hiring of senior leaders, the prioritization of hiring in sales, marketing, customer support, and how and where you can collect customer data in your business to help accelerate growth through customer led marketing.

Timestamps:

(04:12) Company scorecards -- how to put to use

(15:22) Professional services in SaaS?

(16:53) Leveraging partnerships for profitable business growth.

(22:14) Focus marketing efforts on high-performing channels.

(25:26) Churned customers can return with positive off-boarding experience.

(31:22) Leverage existing customers for referral marketing growth.

(37:37) Hiring trusted people, leaders model great behavior.

(39:01) Created customer success pods for efficient support.

(43:19) Delegation to build leverage

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram