This week I’m joined by marketing coach and flipping all round brilliant person, Janine Coombes. We chat all about branding, personal brands, positioning your products, the all-important pricing issues and how micro-businesses can create offers that your audience wants to buy.
It’s a packed episode and a whole lot of fun.
For an hour of your time, find out:
>> Finding your own brand voice and how long this has taken Janine to get her distinctive voice.
>> Why you need to create a coherent brand for your business - even if it’s just you.
>> How Janine developed her distinctive images and why these tie in with her brand identity.
>> Why sometimes accidental branding can work for your business.
>> How to have an expressive brand online without being loud
>> Janine shares her process of adapting her business to changes and how she’s developed her new group programme.
>> Janine’s 3P’s of Promise, Package and Price to create a compelling offer.
>> Some of the difficulties around pricing
>> The dangers of the power hour and how to overcome this
>> Why changing from a day rate or hourly rate needs a shift in business model.
>> Why getting a tighter positioning will help everything click into place with your business.
>> Why Janine means by: “better marketing for much less effort,“ and why this applies beyond marketing.
>> The all-important question you need to ask yourself when it comes to creating your packages.
>> Why you should do what you want when it comes to your business.
>> Putting your red flags into your content to deter people who you don’t want to work with - and do the same with your green flags.
>> The kinds of decisions you want to make around words when it comes to your brand voice. And how this can help you attract the right audience.
>> Janine’s approach to content and her passion for blogging.
>> How Janine ranked no. 1 on Google for her target search term and what result this brought to her business.
Plus, we discuss what is better - personal brand or business name. And when you might want to use one over the other.
Check out Janine's brilliant group programme here - https://janinecoombes.co.uk/your-sizzling-hot-offer/
Email: janine@janinecoombes.co.uk
Find Janine on LinkedIn: https://www.linkedin.com/in/janinecoombes
Check out her website: https://janinecoombes.co.uk/
Come and find me on LinkedIn
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And get your Actually Useful Podcast Show Notes each week right here: brewtime.substack.com