"Breakthrough Moments" is a podcast that explores the pivotal moments where individuals and teams transform challenges into opportunities. Aligned with BURO's mission of "Better Understanding Results in Opportunities," each episode delves into stories of insight and innovation. We uncover the moments that define success and provide valuable lessons for anyone looking to navigate their journey of transformation. Read more on https://go.buroventures.com/podcast
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"Breakthrough Moments" is a podcast that explores the pivotal moments where individuals and teams transform challenges into opportunities. Aligned with BURO's mission of "Better Understanding Results in Opportunities," each episode delves into stories of insight and innovation. We uncover the moments that define success and provide valuable lessons for anyone looking to navigate their journey of transformation. Read more on https://go.buroventures.com/podcast
The Go Abroad Framework – Pierantonio Gallu on Expanding to Global Markets – #034
Breakthrough Moments
42 minutes
9 months ago
The Go Abroad Framework – Pierantonio Gallu on Expanding to Global Markets – #034
In this episode of the Breakthrough Moments Podcast, I sit down with Per Antonio Gallo, an experienced entrepreneur with a fascinating story. From being let go as a marketing director to building his own consultancy, Pierantonio shares how he turned a tough situation into a second chance at life—and business.We dive deep into his ‘Go Abroad’ strategy, a structured approach for small and medium-sized businesses to break into international markets. What I love about his methodology is how simple and practical it is, breaking down complex concepts into actionable steps that anyone can follow. We also explore the challenges and opportunities in markets like China, India, and the Middle East—three of the biggest players right now. Pierantonio highlights the importance of cultural understanding, especially when dealing with markets so different from Europe. He really emphasizes how training and preparation are game-changers, not just for companies but for the young professionals tasked with driving international growth. If you’ve ever wondered about the difference between chasing opportunities and having a real strategy for internationalization, or if you’re curious about how to balance marketing with product development, this episode is packed with insights. Pierantonio’s passion for helping businesses succeed internationally is inspiring, and his tips are sure to get you thinking about how to approach your next big move.
Connect with Pierantonio on LinkedIn – https://www.linkedin.com/in/pierantoniogallu/Visit Channel Marketing’s Website – https://channelmarketing.it/
Chapters 00:00 Introduction to Per Antonio Gallo02:58 The Journey of Entrepreneurship06:03 The 'Go Abroad' Strategy09:11 Understanding the 'ABROAD' Methodology12:14 Challenges in International Markets15:10 Cultural Nuances in Business17:53 The Importance of Marketing vs. Product Development23:44 Strategic vs. Opportunistic Approaches to Internationalization29:07 The Importance of Training in International Business36:02 Market Insights: China, India, and the Middle East40:35 Convincing Companies to Embrace Internationalization
"Breakthrough Moments" is a podcast that explores the pivotal moments where individuals and teams transform challenges into opportunities. Aligned with BURO's mission of "Better Understanding Results in Opportunities," each episode delves into stories of insight and innovation. We uncover the moments that define success and provide valuable lessons for anyone looking to navigate their journey of transformation. Read more on https://go.buroventures.com/podcast
