In this episode of the Breakthrough Moments podcast, I sit down with Ingo Kamps, the founder and one of the CEOs of Munich Online Rebels. We dive into his incredible journey through affiliate marketing, starting all the way back in 2001. Ingo shares what it was like being part of the "Wild West" days of affiliate marketing, how he built his career out of necessity during the dot-com crisis, and how his company has stayed ahead for over two decades.We talk about everything from how the industry has evolved with regulations like GDPR to the rise of influencer marketing and the challenges of tracking in today’s landscape. Ingo is full of insights on adaptability, innovation, and how to create high-performance campaigns in a fast-changing digital world.If you're curious about the history of affiliate marketing, the challenges of staying relevant, or even where the next big opportunities in performance marketing might lie, you don’t want to miss this one. Let me know your thoughts in the comments, and as always, check out the links below to connect with Ingo or learn more about Munich Online Rebels.
Connect with Ingo on LinkedInhttps://www.linkedin.com/in/ingokamps
Visit Munich Online Rebels www.mor.teamChapters00:00Introduction to Ingo Kamps and Affiliate Marketing02:41The Early Days of Affiliate Marketing07:03Transitioning to Full-Time Affiliate Marketing11:21Challenges in Modern Affiliate Marketing17:13Navigating the Evolving Landscape of Affiliate Marketing20:52Staying Ahead in Performance Marketing23:10Impact of GDPR and Tracking Changes30:13Future Regulatory Challenges36:38Opportunities in AI and Future Trends
#AffiliateMarketing #DigitalMarketing #PerformanceMarketing #Innovation #Entrepreneurship #GDPR #InfluencerMarketing #BusinessGrowth #OnlineBusiness #MarketingStrategy #DigitalTransformation #Regulations #ArtificialIntelligence #AffiliateNetworks #DigitalAdvertising #MarketingTips #EntrepreneurJourney #OnlineMarketing #SuccessMindset #BreakthroughMoments