Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
All content for Breaking Through in Cybersecurity Marketing is the property of Cybersecurity Marketing Society | N2K Networks and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
The 30/60/90 Day Plan for Customer Marketing in Cybersecurity with Antu Buck
Breaking Through in Cybersecurity Marketing
33 minutes
1 month ago
The 30/60/90 Day Plan for Customer Marketing in Cybersecurity with Antu Buck
Episode Summary:
Antu Buck didn’t plan to end up in customer marketing. She started in sales, carrying a bag as a BDR and enterprise rep, before realizing the part she loved most was building customer relationships. That path led her to McAfee, Intel Security, and now Gigamon, where she’s the Senior Director of Customer Marketing & Community.
In this episode, Antu explains customer marketing, how it grew from “reference calls” into a core pillar of modern marketing, and why advocacy, community, and lifecycle programs all matter. We also discuss the common mistakes companies make when they treat community as a checkbox, how to prove ROI in a low-disclosure industry, and what it takes to turn a happy customer into a true superfan.
Listen in as Antu previews her 30/60/90-day playbook for building a customer marketing program and catch the full plan live at CyberMarketingCon.
About Antu:
Antu Buck is the Senior Director of Customer Marketing & Community at Gigamon, where she leads customer advocacy, engagement programs, and lifecycle marketing initiatives.
Before Gigamon, she built and ran customer marketing programs at McAfee and Intel Security, including customer reference programs, executive briefings, and advocacy initiatives. Her career began in sales as a BDR and enterprise rep, which gave her a customer-first perspective that still shapes her approach today.
Connect with Antu on LinkedIn
🔗 Links & Resources:
Learn more about Gigamon
Subscribe & Review:
👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show.
📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com
Meet us at CyberMarketingCon 2025!
Want to level up your cybersecurity marketing? Join us Dec 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have.
👉 Snag your ticket now!
See you in Austin, where the insights and vibes are hotter.
Follow the Hosts:
Gianna Whitver on LinkedIn
Maria Velasquez on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page.
See you in the next episode!
Breaking Through in Cybersecurity Marketing
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
