Episode Summary: For Brandon Min, building Herd Security has meant tackling two challenges at once: helping companies create a culture of security while also figuring out how to market a startup on a scrappy budget. In this episode, he shares how Herd rethinks security awareness with micro-training that employees finish, why 90% of cyberattacks start with users, and what it takes to build “herd immunity” inside organizations. On the marketing side, Brandon walks us through testing ideas before building, finding overlooked SEO wins, and how, in his experience, a $50 guerrilla stunt brought in more leads than a trade show booth that cost 500x more. It’s a rare look at the crossroads of security culture and startup marketing, and it offers plenty of lessons for anyone trying to build attention and trust in cybersecurity. About Brandon:  Brandon Min is the Founder & CEO of Herd Security, a Los Angeles-based startup helping organizations build “herd immunity” against social‑engineering and AI‑driven threats through micro-training, workflow automation, and targeted simulations that engage employees. Herd Security’s platform also addresses emerging deepfake risk with tools, including voice deepfake detection. This is part of its broader training and awareness suite and aims at a modern, user‑centric security culture. Before launching, Brandon worked at Duo Security, supporting secure‑access deployments and bringing a hands‑on technical perspective that informs his product and go‑to‑market decisions.  Connect with Brandon on LinkedIn.  🔗 Links & Resources: Learn more about Herd Security WePay’s Ice Block Stunt at PayPal’s Conference -  guerrilla marketing done right! Subscribe & Review: Enjoyed this episode? Leave us a ⭐ rating or review, it helps more marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Meet us at CyberMarketingCon 2025! Want the insider secrets cybersecurity marketers use? Join us December 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have. 👉 Snag your ticket now! See you in Austin, where the insights and vibes are hotter. Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page.  See you in the next episode!