This episode of Breaking The Bottleneck, Co-Hosts Charlie Birch and Laurel Carpenter go behind the scenes with Zach Messler as he recounts his transition from “Good Corporate Soldier” to agency owner to strategic advisor. It’s a story about clarity and the courage to do the right thing and deliver your best work, despite cultural pressure to cut corners and step-in-line. You’ll hear:- The key to the universe- Zach's go-to formula for crystal clear product marketing- Why easy now = hard later- How to combat imposter syndrome in all its forms.- How AI has changed the marketing world and how to use it correctly - Why scaling isn't for everyone and what success can look like instead- 2 foundational questions every founder can ask themselves to get unstuck Spoiler alert: You’ll also see what happens when AI comes uninvited to the party in the form of digital confetti. Connect With ZachLinkedIn: https://www.linkedin.com/in/zachmessler/Website: https://zachmessler.com/Clarity Rules: https://zachmessler.com/clarity-rules/Sounding Board: https://zachmessler.com/the-sounding-board/Connect With Charlie and LaurelCharlie Birch: https://www.linkedin.com/in/charliebirch/Laurel Carpenter: https://www.linkedin.com/in/laurel-a-carpenter/Engage Brand IdQ™:HumanizCollective.com/brandidqWatch or listen to the full episode wherever you get your podcasts:YouTube: https://www.youtube.com/@humanizcollectiveSpotify: https://open.spotify.com/show/7Cy9OPWJ35czZQWSj7Z7zOApple: https://podcasts.apple.com/us/podcast/breaking-the-bottleneckpodcast/id1839795393